About SASL
SASL (Saudi Arabia Soft Landing by Esnad) is a dedicated business-setup and compliance service, born from an established Saudi law firm's legal practice, focused on one goal: making it simple for international businesses to enter and operate in the Saudi market. SASL is backed by Esnad, giving clients direct access to deep regulatory and legal expertise.
Our mission is to simplify market entry for businesses in Saudi Arabia.
Our Values
Transparency
Clear terms, clear timelines, no surprises in scope or cost.
Professionalism
Every engagement is handled with the rigor of a legal practice.
Local Expertise
On-the-ground knowledge of Saudi regulation, culture, and process.
Client-Centricity
Solutions built around your business, not a generic checklist.
Why Saudi Arabia
Vision 2030–Led Transformation
A nationwide economic transformation driving diversification and private-sector growth.
Investor-Friendly Regulatory Reforms
Streamlined foreign ownership, improved transparency, and clearer regulatory frameworks.
A Global Growth Platform
One of the world's most compelling markets to establish regional operations and scale across the Middle East.
Meet the Team
The people behind every license, contract, and hire a team with real expertise in law, HR, and compliance.